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Netflix signs up another YouTube star with Mark Rober deal
The YouTuber and former Nasa engineer is working with Jimmy Kimmel to make a new competition show.
Rober has created a new competition series for the streamer, which he is making with US talk show host Jimmy Kimmel's production company. Media consultant Jo Redfern said streaming giants like Netflix are signing up successful YouTubers because they have a proven track record and big fanbases. Streaming giants and broadcasters regularly think about "where future fans are coming from", said Redfern, but she added that there is a concern that young audiences may get "subscription fatigue".
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