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Netflix unveils new TV experience with GenAI search and AI-based recommendations
Netflix unveiled its new TV experience that features generative AI search, AI-based recommendations and an enhanced design.
Also highlighted were the many technological innovations Netflix has pioneered over the years — from Open Connect, our industry-leading content delivery network, to our best-in-class personalized recommendations. Kim explained, “When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members’ needs, and capable of elevating the most thrilling moments on Netflix.” A New Way to Discover: In the coming weeks, we’ll be testing a vertical feed filled with clips of Netflix shows and movies to make discovery easy and fun.
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