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Netflix uses AI effects for first time to cut costs
Visual effects made using the technology has appeared in a Netflix original show for the first time.
The streaming giant's co-CEO Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternauts. Netflix said the better-than-expected performance was boosted by the success of the third and final series of South Korean thriller Squid Game, which has so far attracted 122 million views. The generative AI used in The Eternauts helped its production team to complete a sequence 10 times faster than if they had used traditional special effects tools, he said.
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