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Netflix uses generative AI in one of its shows for first time


Firm says technology used in El Eternauta is chance ‘to help creators make films and series better, not just cheaper’

Ted Sarandos, a co-chief executive of Netflix, said the Argentinian science fiction series El Eternauta (The Eternaut) was the first it had made that involved using generative AI footage. “We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” he told analysts on Thursday after Netflix reported its second-quarter results. He said the series, which follows survivors of a rapid and devastating toxic snowfall, involved Netflix and visual effects (VFX) artists using AI to show a building collapsing in Buenos Aires.

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