Get the latest tech news

Netflix will show generative AI ads midway through streams in 2026


Netflix is trying to grow ad revenue quickly.

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Netflix regards its advertising business as in its early stages, meaning customers can expect the firm's ad efforts to continue expanding at a faster rate over the coming years. Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services.

Get the Android app

Or read this on Hacker News

Read more on:

Photo of Netflix

Netflix

Photo of streams

streams

Photo of generative AI ads

generative AI ads

Related news:

News photo

Netflix Says Its Ad Tier Now Has 94 Million Monthly Active Users

News photo

Netflix is bringing back 'Star Search' as it continues to expand into live TV

News photo

Netflix adds more live TV to its lineup