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Netflix will show generative AI ads midway through streams in 2026
Netflix is trying to grow ad revenue quickly.
Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Netflix regards its advertising business as in its early stages, meaning customers can expect the firm's ad efforts to continue expanding at a faster rate over the coming years. Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services.
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