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Netflix Will Show Generative AI Ads Midway Through Streams In 2026
At its second annual Upfront 2025 event yesterday, Netflix announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI. These new ad formats are expected to roll out in 2026. Ars Technica reports: "[Netflix] members pay as much attention to midroll ads as the...
Speaking to advertisers, Reinhard claimed that ad subscribers spend 41 hours per month on Netflix on average. Netflix considers its advertising business to be in its early stages, meaning customers can expect the firm's ad efforts to continue expanding at a faster rate over the coming years. "The foundations of our ads business are in place, and going forward, the pace of progress will be even faster," Reinhard said today.
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