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Netflix’s Greg Peters on a new culture memo and where ads, AI, and games fit in
Greg Peters discusses the future of Netflix amid a major change to famous culture memo.
What people ended up hearing was, “Oh, I can join Netflix and essentially all the decisions that I make are mine, and I don’t have to worry about that overarching responsibility to our collective corporate goals.” So we said, “Okay, this is an opportunity to try and clarify that, rearticulate it in a way that grounds into the original concept.” That’s why we’ve shifted the language. One of the key values that you’ve had the whole time that I think connects to that is something called “People over Process,” where you’re just going to trust employees, where the expense policy is just “act in Netflix’s best interests.” That works when you’re the challenger, when you’re the startup and maybe you’re focused on one thing. The reason I ask that question is because Netflix is one of the companies that’s always pushing back against app store rules from Apple and Google and the restrictions they’ve placed on signup flows, customer acquisitions, and, of course, revenue splits.
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