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Netflix’s live entertainment juggernaut adds Beyoncé

An NFL halftime performance isn’t her first rodeo.

The star is set to perform songs from Cowboy Carter live for the first time, and “is expected to bring along some special guests” that featured on the album, according to Netflix’s announcement. The streaming giant is investing heavily to expand into live sports and major events — entertainment industries that attract some of the largest audiences and attention from advertisers. According to Bloomberg, Netflix is expected to gain 10 million viewers in its fourth quarter this year due to a combination of live sports and the upcoming second season of Squid Game which will air on December 26th.

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