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Netflix's New AI Search Feature Will Understand Your Viewing Moods
Netflix is testing a new search feature powered by OpenAI technology that aims to improve how users discover content on the streaming platform,...
Netflix is testing a new search feature powered by OpenAI technology that aims to improve how users discover content on the streaming platform, according to multiple reports. AI search comes alongside other user experience improvements, including a redesign of Netflix's TV app homepage – the first major structural change to the interface in over a decade, according to Peters. Co-CEO Ted Sarandos has previously stated that AI will help improve filmmaking, but it won't replace creative personnel like screenwriters and actors.
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