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Never Forgive Them: Why everything digital feels so broken, and why it seems to keep getting worse
In the last year, I’ve spent about 200,000 words on a kind of personal journey where I’ve tried again and again to work out why everything digital feels so broken, and why it seems to keep getting worse, despite what tech’s “brightest” minds might promise. More
The people running the majority of internet services have used a combination of monopolies and a cartel-like commitment to growth-at-all-costs thinking to make war with the user, turning the customer into something between a lab rat and an unpaid intern, with the goal to juice as much value from the interaction as possible. Using the computer in the modern age is so inherently hostile that it pushes us towards corporate authoritarians like Apple, Microsoft, Google and Meta — and now that every single website is so desperate for our email and to show us as many ads as possible, it’s either harmful or difficult for the average person to exist online. I believe billions of people are in active combat with their devices every day, swiping away notifications, dodging around intrusive apps, agreeing to privacy policies that they don’t understand, desperately trying to find where an option they used to use has been moved to because a product manager has decided that it needed to be somewhere else.
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