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New Cloudflare Tools Let Sites Detect and Block AI Bots for Free


“The path we’re on isn’t sustainable,” Cloudflare CEO Matthew Prince tells WIRED, in reference to rampant AI scraping. Here’s his plan to course-correct.

Services like the AI agent watchdog Dark Visitors offer tools to help website owners stay on top of the ever-increasing number of crawlers they might want to block, but they’ve been limited by a major loophole: unscrupulous companies tend to simply ignore or evade robots.txt commands. “This is like having a physical wall patrolled by armed guards.” Just as it flags other types of suspicious web behavior, like price-scraping bots used for illegal price monitoring, the company has created processes to spot even the most carefully concealed AI crawlers. There’s no set date to launch that market, but even if it rolls out this year it will be joining an increasingly crowded field of projects intended to facilitate licensing agreements and other permissions arrangements between AI companies, publishers, platforms, and other websites.

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