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New court filing shows that Meta execs agreed that Facebook was losing to TikTok
Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and other Meta execs thought that TikTok was beating Meta at its own game. That's according to a
In one message, Zuckerberg called Facebook a “challenger” that has “lost the mindshare and momentum,” while adding that TikTok creates a “feeling of shared context” where friends see the same memes, he said. In the trial, however, the U.S. government is attempting to prove that Meta violated competition laws by acquiring companies like Instagram and WhatsApp to create a social networking monopoly. John Hegeman, then the VP of Ads (now Chief Revenue Officer), agreed that TikTok was “clearly in the lead” in areas like short-form video content, ranking capabilities, and creation tools, but said he thought Meta could close the gap by getting creators to also post on Reels.
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