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New Data Shows Just How Badly OpenAI And Perplexity Are Screwing Over Publishers


AI companies promised publishers their AI search engines would send them more readers via referral traffic. New data shows that’s not the case.

C ompanies like OpenAI and Perplexity have made lofty claims that their AI-powered search engines, which scrape information from the web to generate summarized answers, will provide new sources of income for publishers by directing more readers to their sites. Edtech company Chegg recently sued Google, alleging that the search giant’s AI-generated summaries included content from its website without attribution, snatching away eyeballs from its site and hurting its already diminishing revenue. A group of publishers including Condé Nast, Vox and The Atlantic filed a lawsuit against enterprise AI company Cohere for allegedly scraping 4,000 copyrighted works from the internet and using them to train its suite of large language models.

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