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New study of unicorn founders finds most are ‘underdogs,’ and female founders are rising


A new study that zeros-in on the founders of so-called “Unicorns” (companies worth over a billion dollars) has found most have "underdog” founders, are A new study which zeros-in on the founders of so-called “Unicorns” (companies worth over a billions dollars) has found most have "underdog” founders, are often drawn from the top 10 universities, a rising female founder make-up, but no obvious monopoly at Seed stage of funding for VCs.

The study found that many unicorn founders were forced to develop a growth mindset, with values, work ethic, and ambitions all established during childhood. Many tend also to be “ambitious rebels”, often motivated by a greater cause they care deeply about, have strong family role models, a quality peer network and no fear of failure. “If you combine this fragmentation with the fact that immigrants and women found it harder to fundraise, there’s a huge opportunity for new funds to come in and specifically set out to look for these founders.”

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