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New technology helps to transform farming industry


The innovations at Wish Farms are making work more efficient. AI machine learning and food safety technology are helping to pick the perfect berry.

What You Need To Know Wish Farms is incorporating technology into strawberry season Harvest Croo is a company aimed at transforming automated agriculture with technology The machine, known as "B8," uses AI machine learning, food safety technology and breeding techniques to pick the berry and pack it Wish Farms owner and Harvest Croo co-founder Gary Wishnatzki said he hopes to see field crews work alongside the automated harvester “The exponential cost increases we’ve experienced as growers is not sustainable, so we started looking back 13 years ago for automated solutions,” he said. “There’s less and less people doing this work, so if we don’t have this automation, we’re going to be in a situation where strawberries could get to a point where they’re not affordable to consumers, or as available as they are today,” he said.

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