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News publishers in spotlight as another Google monopoly trial begins
Federal prosecutors are seeking a divestment of Google’s multibillion-dollar online advertising business, saying its monopoly power harms advertisers and publishers.
The Justice Department’s second monopoly case against Google got underway Monday in a Virginia court, with federal prosecutors taking aim this time at the internet giant’s lucrative business as the middleman for online ads. Google’s lead attorney, Karen Dunn, said in her opening statement that the company has pushed the sector forward through its investments in research and development and that it faces a wide field of competitors, ranging from big names such as Microsoft and Disney to smaller ones like Criteo and the Trade Desk. While Google is the target of the trial, the proceedings are also expected to shed some light on how businesses such as the New York Times and Wall Street Journal actually make their money these days, and how they depend on arcane marketplaces run by internet giants to do so.
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