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News publishers sound alarm on Google’s new AI-infused search, warn of ‘catastrophic’ impacts

The revamped Gemini search experience will likely cause an even further decrease in audience, potentially starving them of readers and revenue.

Google on Tuesday announced that it will infuse its ubiquitous search engine with its powerful artificial intelligence model, Gemini, drawing on the rapidly advancing technology to directly answer user queries at the top of results pages. “This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content,” Danielle Coffey, the chief executive of the News/Media Alliance, bluntly told CNN. The announcement from Google, which newsrooms had expected and expressed worry over in both public and private forums in recent months, is poised to further batter an industry that has been dealt a series of brutal blows — much of it at the hands of Big Tech — over the last several years.

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