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Nextdoor reduced racial bias by 75%


Thoughtful friction gave users time, and guidance, to avoid falling prey to their own biases

“ People were posting about actual suspicious behavior, like someone trying to open car doors, but the descriptions were so vague—like ‘young black man’—that they weren’t helpful and caused undue suspicion toward innocent individuals, ” says Strause. This is a big deal, as the majority of social media platforms prioritize easy posting, over higher quality posting. " By intentionally designing features that promote responsible behavior and awareness, technology can foster safer, more inclusive communities.

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