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Nikita Bier joins X as head of product: ‘I’ve officially posted my way to the top’


Elon Musk's X has appointed serial entrepreneur and growth hacker Nikita Bier as its new Head of Product. "I've officially posted my way to the top," Bier

Elon Musk’s X has appointed serial entrepreneur and growth hacker Nikita Bier as its new Head of Product. At X, he could potentially build features that drive adoption beyond the user base that’s typically drawn to text-first social networks. Already, he’s hinted at plans for what comes next, posting to X that “someone should fix notifications,” and suggesting he had prototyped a deeper Grok integration during his interview.

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