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Nikon buys cinema camera maker RED

Ever heard of Oakley Sunglasses? The guy who founded that - Jim Jannard - became a billionaire after selling a lot of sunnies, then went on to found RED

The goal of the company was to create a 4K digital cinema camera that was both innovative and relatively affordable – a huge leap over the prevalent 2K standard at the time. The RED company set out to develop a sensor that could match the high quality of DSLR cameras (especially in low light) without compromising frame rate. The first results were showcased at the 2006 at the NAB Show, where Jannard announced the Red One camera, immediately capturing the industry’s attention and opening for pre-orders.

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