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Nikon is acquiring RED cameras

RED will become a subsidiary of Nikon.

Exact terms of the deal were not disclosed in Nikon’s press release, which outlined how RED will become a wholly-owned subsidiary of the camera company. Nikon hopes to use the deal to expand into the professional digital cinema camera market, drawing from RED’s “knowledge in cinema cameras, including unique image compression technology and color science.” RED currently has around 220 employees, per Nikon’s press release, and has its headquarters in Foothill Ranch, California. The phone boasted a holographic display and support for modular add-ons, but was a critical failure and was discontinued a year later.

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