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Nikon's Z50 II targets creators with a dedicated film simulation button


Camera companies are starting to get the hang of marketing entry-level cameras with features that help beginners take great photos immediately.

Nikon's$910 Z50 II mirrorless joins that trend with a dedicated "Picture Control" button that produces fun, social media-ready looks. That starts with the Picture Control button (not a dial) that offers 31 presets like Denim, Toy Camera and Carbon, for both photos and video. That should greatly improve dynamic range and give video shooters more room for creativity in the edit suite.

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