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Nintendo has moved beyond specs | The company is as popular as it has ever been — and it owes it to leaving the technological arms race behind
Switching it up.
The 2 in the name implied a bigger and better Switch, but when it came to the how — the chips that will power the device, the screen that will make Zelda and Mario look great — Nintendo deemed it wasn’t important enough to share right away. But by shifting away from specs and graphics to focus on player experience, Nintendo has not only carved out a space for itself, but it is arguably as successful as it has ever been at a time when the video game industry is struggling on many fronts. It’s an underpowered tablet that doubles as a home console, and despite going up against beefy PlayStations, Xboxes, and a burgeoning field of portable PCs, it’s on track to become Nintendo’s best-selling piece of hardware ever(and it might even surpass the record set by the PS2).
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