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Nintendo Is ‘Actively Assessing’ What a Trade War Means for the Switch 2. Nintendo of America president Doug Bowser tells WIRED the company is still figuring out how to address tariffs that could make the company’s priciest console even more expensive.


Nintendo of America president Doug Bowser tells WIRED the company is still figuring out how to address tariffs that could make the company’s priciest console even more expensive.

But in an interview a day after Trump’s announcement, Nintendo of America president Doug Bowser told WIRED the tariffs “weren’t factored into the pricing” of the console. Part of that includes a new loyalty program that aims to stop scalpers by requiring those who want to purchase the console to have an active Nintendo account. In an interview with IGN last Friday, ESA spokesperson Aubrey Quinn said that if people believe only the Switch 2 will be affected, “then we aren't taking it seriously.

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