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Nintendo joins Japanese companies in pulling advertising after sex scandal engulfs TV channel


Nintendo has become the latest company to pull its advertising from a major Japanese broadcaster, after reports of a se…

Nintendo has become the latest company to pull its advertising from a major Japanese broadcaster, after reports of a sex scandal involving the former frontman of a popular boyband and a female employee. Fuji TV has been accused of setting up a June 2023 meeting under false pretenses between an unnamed female employee and Masahiro Nakai, a prominent actor and former lead of boyband SMAP. For its part, Fuji TV has denied it deliberately set up the meeting, and begun an internal investigation to address concerns of a culture where male celebrities were given access to its female employees.

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