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Nintendo president rejects the use of generative AI in upcoming games — issues of pedigree and copyright cited


Nintendo's unique games 'cannot be created through technology alone'

Meanwhile, Electronic Arts CEO Andrew Wilson is pretty much on the opposite side of the coin from Nintendo entirely, declaring that "More than 50% of our development processes will be positively impacted by the advances in generative AI." Thus far, Nintendo's statement against generative AI adoption has been pretty uncontroversial — in fact, it's probably one of their most popular corporate decisions, just behind fan-favorite game series revivals and dropping executive pay in slim periods so as not to fire employees. While mainstream and especially American AAA studios seem content to mass-hire and mass-fire employees to finish games quickly, please shareholders, and raise executive pay, Nintendo truly does things differently.

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