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NIP Group partners with Abu Dhabi on gaming and esports in $40M deal
NIP Group said it has partnered with the Abu Dhabi Investment Office (ADIO) to drive gaming in Abu Dhabi in a $40M deal.
The company will also increase its capacity across key business verticals in the region, including esports operations, creative studios and game publishing, alongside events and talent management. NIP Group currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world. NIP Group competes with esports teams, talent management firms for creators, hotels, event production companies like ESL, and game publishers as well.
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