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NitroFix wants to use electricity to make ammonia without the pollution


Ammonia may conjure thoughts of off odors, but the world is entirely dependent on the smelly stuff as a fertilizer and for use in myriad other industries.

Making the compound releases more than 450 million metric tons of carbon dioxide every year, according to the International Energy Agency, around 2% of global emissions. One startup, though, hopes to give Haber-Bosch a run for its money by reducing the number of steps it takes to get from raw ingredients to finished ammonia. NitroFix, a finalist in the Startup Battlefield competition at TechCrunch Disrupt 2024, transforms water and air into the vital compound by feeding the two through a device known as an electrolyzer.

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