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No Calls

Enterprise sales don't have to be crazy.

One day, I woke up and out of frustration, I nuked the'book a call' button from my pricing page. They actually did what I suggested — they CC'd the engineering department onto the email, they asked their questions, and we started chatting integration strategies. But if you narrow down your focus, and really nail your messaging — make it clear what you actually do — you can eliminate the question entirely.

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