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Nobody has a personality anymore: we are products with labels

We are products with labels

The pieces of us once written into wedding vows, read out in eulogies, remembered with a smile, now live on doctors’ notes and mental health assessments and BetterHelp applications. My worry is that after a lifetime spent trying to explain themselves, solve their strong feelings, standardise their personalities, and make sense of every experience, a generation might realise that the only problem they had, all along, was being human. Do not offer up your feelings and decisions and memories to the intrusion of the market, to the interpretation of experts, to be filed as deviations from what the medical industry decides is healthy.

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