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Nobody should be a "content creator"

“content creator”Wednesday, March 12th, 2025 at 7:01 am As part of my job, I have to keep up with the social media space and I’m worried, bored and annoyed in equal measures. There is not much social about it any longer.

As part of my job, I have to keep up with the social media space and I’m worried, bored and annoyed in equal measures. When I had some highly successful posts on Facebook, I automatically got “promoted” to “digital creator” which is such a generic term, it makes me want to stop altogether. Not a well oiled perfect creation machine of cookie cutter, highly ephemeral “digital content”.

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