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Not so fast: German court says Apple can’t call Watch carbon neutral
Apple's carbon neutral claims are undermined by the short-term nature of carbon credits used to support them, the court said.
From cradle to grave, the company said the manufacturing, use, and disposal of the then-new model didn’t contribute to global warming. A panel of German judges zeroed in on the nature of those credits, which stem from the planting of eucalyptus trees in Paraguay. The court said the short timeline undermined the company’s carbon-neutral claims and runs afoul of German competition law.
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