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Nothing CEO says Apple no longer creative; smartphone future is a single app


Nothing Technology numbers ‘father of the iPod‘ Tony Fadell among its key investors, but Carl Pei – CEO of the...

Nothing Technology numbers ‘father of the iPod ‘ Tony Fadell among its key investors, but Carl Pei – CEO of the British smartphone company – thinks today’s Apple has grown boring. While I don’t personally see anything particularly innovative about Nothing’s phones, it’s fun to see a startup playing in a market dominated by the big boys. We’re already seeing a growing number of people using ChatGPT as a Google substitute (however ill-advised that may be), so I think a 7-10 year future where Apple Intelligence is our first resort when carrying out a task on an iPhone, and apps are the secondary interface, is a broadly credible one.

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