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Now AI is outperforming humans when it comes to creativity


AI's creativity is explored through a new University study, with results showing it outperforms human participants.

In a study conducted by PhD students at the University of Arkansas, 151 people were pitted against ChatGPT-4 with the aim of measuring divergent thinking. In the study, the multimodal language model created by OpenAI was found to provide more ‘original and elaborate answers than the human participants.’ Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC.

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