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Now comes the ‘womanosphere’: the anti-feminist media telling women to be thin, fertile and Republican
A crop of conservative personalities such as Brett Cooper and Candace Owens, and outlets like Evie, are convincing young women of a gender-essentialist worldview
With a scrappy muckraking style that includes digging up documents and hunting down first-person sources – she recently shared a message she claims she received from Reynolds’s childhood teacher – Owens’s content is perfectly targeted to the era of the obsessive TikTok sleuth. Now, half a million subscribers tune in twice a week to see Clark – perched on a fuzzy pink armchair in a cozy olive green and gold-accented living room – interview guests on the harms of artificial food dyes and how to raise your kids to “love biblically” amid ads for brands like Cowboy Colostrum. Clark’s crusades against topics such as birth control – that it “accelerates ageing”, “induces abortion”, causes cancer and fertility issues – make more sense in light of the Trump administration’s pro-natalist policy agenda, which organizations like Turning Point USA and Project 2025 have spent years crafting.
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