Get the latest tech news
Now with $5M, Leal invests in AI-driven customer engagement for LatAm merchants
Leal enables merchants to create a customer database to then offer cashback and rewards products to loyal shoppers on everyday purchases.
Leal works with business-to-consumer brands, e-commerce sites and financial institutions across Latin America to enable merchants to create a customer database to then offer cashback and rewards products to loyal shoppers on everyday purchases. Most of the POS systems are local, however, Leal worked to integrate with big players in the United States and Europe that aren’t widely used in Latin America due to cost, Martinez told TechCrunch. With the new investment, Leal plans to reach $10 million in annual recurring revenue, focus on additional penetration in Mexico, omnichannel communications and a set of tools that includes smarter data collection and interactions, and automation of benefits to maximize conversions.
Or read this on TechCrunch
