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Nowatch adds watch faces to a fitness tracker that vows not to interrupt you


I first ran into Nowatch at CES last year, and its founders have been hard at work to evolve the product over the past year, packing in a bunch of

The design philosophy behind the device is centered around the understanding that wearables need to be, well, worn — a concept often overlooked among an ocean of soulless plastic-and-glass fitness trackers. To spruce things up a bit, the company uses interchangeable discs made of polished metal and gemstones, allowing users to customize the device to fit their style and mood, day or night. The company uses its AI back end to learn the wearer’s biorhythms and can send gentle personalized vibrations to remind you to calm the hell down, already.

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