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Nvidia announces new AI chips months after latest launch as market competition heats up


Nvidia CEO Jensen Huang announced the new AI chip architecture, dubbed "Rubin," ahead of the COMPUTEX tech conference in Taipei.

Nvidia CEO Jensen Huang announced the new AI chip architecture, dubbed "Rubin," ahead of the COMPUTEX tech conference in Taipei. The turnaround from Blackwell to Rubin was a matter of less than three months, underscoring the competitive frenzy in the AI chip market and Nvidia's sprint to preserve its dominant spot. CEO Jensen Huang has pledged to release new AI chip technology on a one-year basis, faster than the company's previous two-year timeline.

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