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Nvidia Bets Big on Synthetic Data


Nvidia has acquired synthetic data startup Gretel to bolster the AI training data used by the chip maker's customers and developers.

Gretel and its team of approximately 80 employees will be folded into Nvidia, where its technology will be deployed as part of the chip giant’s growing suite of cloud-based, generative AI services for developers. One of Gretel’s cofounders pushed back on the Nature paper, noting in a blog post that the “extreme scenario” of repetitive training on purely synthetic data “is not representative of real-world AI development practices.” Anthropic CEO Dario Amodei has said he believes it may be possible to build “an infinite data-generation engine,” one that would maintain its quality by injecting a small amount of new information during the training process (as Cretu has suggested).

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