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Nvidia CEO Jensen Huang introduces a ‘big, big GPU’ that is ‘pushing the limits of physics’

At his Nvidia GTC keynote at a packed SAP Center, CEO Jensen Huang showed off the company's dominance by unveiling its newest and biggest GPU.

For his two-hour long keynote address at Nvidia’s GTC developers conference yesterday at the packed SAP Center in San Jose, CEO Jensen Huang was clad in a black leather jacket that was just a bit more rock and roll than the plain versions he has sported over the past few years. Instead, Huang sought to show off Nvidia’s dominance by unveiling the company’s newest AI chip — a “big, big GPU” called Blackwell, which, he said, offers a 30 times performance increase for LLM inference workloads compared to previous iterations and is “pushing the limits of physics.” Like the famous scene in “Jaws” when Roy Scheider’s Chief Brody says “You’re going to need a bigger boat,” Huang explained that the ‘new industrial revolution’ of generative AI requires super-fast data centers and bigger GPUs to handle the mammoth scale of generated tokens, that, in turn, create ‘incredibly valuable software’ in everything from healthcare to robotics. Request an invite With the focus on building, accelerating, exploring strange new worlds, boldly going where no one has gone before — oh, wait, that’s Star Trek — it was also notable that Huang was not speaking to a wider public audience that has many questions about AI that don’t have to do with PFLOPS.

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