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NVIDIA's GPU IP Drives into MediaTek's Dimension Auto SoCs
by Anton Shilov on March 21, 2024 5:00 PM EST MediaTek this week has introduced a new lineup of Dimensity Auto Cockpit system-on-chips, covering the entire market spectrum from entry-level to premium. And while automotive chip announcements are admittedly not normally the most interesting of things, this one is going to be an exception to that rule because of whose graphics IP MediaTek is tapping for the chips: NVIDIA's.
NVIDIA's GPU IP can run AI workloads for driver assistance as well as power infotainment system, as it fully supports such graphics technologies like real-time ray-tracing and DLSS 3 image upscaling. “Generative AI is transforming the automotive industry in the same way that it has revolutionized the mobile market with more personalized and intuitive computing experiences,” said Jerry Yu, Corporate Senior Vice President and General Manager of MediaTek’s CCM Business Group. “The Dimensity Auto Cockpit portfolio will unleash a new wave of AI-powered entertainment in vehicles, and our unified hardware and software platform makes it easy for automakers to scale AI capabilities across their entire lineup.”
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