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Oh no, don't look – it's Developer Marketing (2024)
How we went to WeAreDevelopers Berlin, and scanned zero badges.
You can, of course, put up a booth at a conference, pitch your product to whoever’s asking, scan a couple of hundred badges, and go home happy, expecting to have won the hearts and minds of developers all over the globe. We do have this persona in mind, but we also understand that it takes a lot of time, effort, investment, and sometimes pure circumstances that don’t depend on us for a developer to get to that point. Designed to provide fully functional access control, they make delegating permission management to your users simple and safe.
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