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OKRs for Evil and Good


My work does not reduce to measurable outcomes. Much of what I accomplish as an engineer and as a developer advocate amounts to creating conditions that make it more likely for the company to succe…

If meeting the numbers in the Key Results determines whether we get a raise or get fired, then we skip the Objective and completely ignore externalities (effects on the world outside the system or beyond the timeframe). Objective:Increase purchases through Alexa’s voice interface Key Result:5% fewer people report that Alexa heard the wrong itemKey Result:0.5s faster response time to purchase requestsKey Result:3% more people who ask for an item say ‘Buy it now’OKRs are quarterly. I imagine the team who made this decision getting high performance ratings and a pizza party for rocking this quarter’s Key Results.

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