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Older gamers are a growth opportunity for AAA publishers
The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for a...
Games companies need to work to understand the unique aspects of older gamers’ preferences, in terms of products and what makes the group tick with marketing efforts, to capitalize on this opportunity. To leverage the older-gamer opportunity, game markers – as well as decision-makers in other segments – need to grasp the group’s nuanced behaviours, preferences, and attitudes. Preferred genres are vastly different for each age group: Older gamers are more drawn to strategic and puzzle-solving elements than their younger counterparts.
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