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Ollie scoops up health startup to launch a tool that analyzes dog poop
The global pet food market has become fiercely competitive, with an estimated market share of $103.3 billion in 2023 and still growing. This growth has Ollie, the “human grade” pet food subscription service, acquired DIG Labs, a pet health startup that touts its dog stool image scanning tech.
The company announced on Thursday its acquisition of DIG Labs for an undisclosed sum, a pet health tech startup that touts its proprietary dog stool image scanning and analysis capabilities. Founded in 2019 by Tara Zedayko and Jessica Chu, DIG Labs developed its flagship app, Health Check, to help owners with their pets’ digestive problems. The exec is retiring the DIG Labs brand and joining the Ollie team to serve as Chief Scientific Officer, where she will lead the Foodback Loop initiative.
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