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Omega’s AI Will Map How Olympic Athletes Win

From gymnast-tracking to pole vault measurements mid-jump, the watch brand’s Swiss Timing division has a whole host of new timing tech for Paris 2024.

It was this controversy that, by 1968, had led to Omega developing touch boards for the ends of swimming lanes so the athletes could stop timing themselves, removing any risk of human error. Now Swiss Timing has what it simply calls “computer vision”: single or multi-camera systems that feed images into AI models specifically trained for each sport to create fully realistic bodies (think the Silver Surfer from the Fantastic Four, but in Omega’s trademark red). “We’re at the beginning of this evolution in sports timekeeping, and Omega has a clear roadmap in action for future Olympic Games, such as Milano Cortina 2026 and Los Angeles 2028.

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