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On a long-dormant pad in Florida, a rocket that could challenge SpaceX’s dominance is poised to launch


Nearly 25 years after Jeff Bezos founded Blue Origin, the company is finally poised to send its first rocket to orbit. New Glenn could lift off as early as next week.

The uncrewed launch vehicle, called New Glenn, will mark Blue Origin’s first attempt to send a rocket to orbit, a feat necessary if the company hopes to chip away at SpaceX’s long-held dominance in the industry. Rocket companies also typically take a conservative approach to the first liftoff, launching dummy payloads such as hunks of metal or, as was the case with SpaceX’s Falcon Heavy debut in 2018, an old cherry red sports car. The contracts include plans to help deploy Amazon’s Kuiper internet satellites and a recently inked deal with AST SpaceMobile to help launch the Midland, Texas-based company’s space-based cellular broadband network.

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