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On memes, mimetic desire, and why it's always that deep
on memes, mimetic desire, and why it's always really that deep.
The poor image for Steyerl described the low resolution, out of focus, bootlegged, chopped and screwed films (if you could call them that) and videos that made up large swaths of DVDs piling on top of each other in landfills and internet mush gunking up the fiber optic cables. The big, bad world of marketing is being rapidly deskilled as labor costs are cut and offloaded onto influencers, whose 30 second clips slapping on a skincare product they can hardly remember the name of still prove more effective than high-budget campaigns. Oftentimes when provided with systemic critiques of capitalism, of the marketing schemes used to drive overconsumption, of the limitations of liberal feminism without socialism, people tend to interpret these criticisms as personal attacks.
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