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On TikTok, pop culture prevails over news and politics
TikTok is growing fast as a destination for news, but news and politics accounts make up less than one percent of accounts followed by U.S. adults, the
According to a study from Harvard’s Ash Center for Democratic Governance and Innovation, celebrity endorsements of political candidates and causes really do tip the scales. Early this year, Meta stopped proactively recommending political content on Instagram and Threads, sparking pushback from creators. All the while, TikTok is staring down an impending ban due to concerns about the influence on Americans by the app’s Chinese parent company ByteDance.
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