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OneText raises $4.5M from Y Combinator, Khosla to reinvent shopping by text


The typical online checkout experience has become bloated with friction. And while more companies are building solutions around online checkout, few are

“That’s a hard pitch,” Fudem said, adding that many merchants don’t even have the freedom to choose their checkout provider; it’s often decided by their e-commerce platform. Over time, it plans to expand the network so shoppers can use their vaulted profiles across multiple brands, with pre-filled checkout data and smarter recommendations. Today, the platform has mid-sized e-commerce brands, doing $10M–$100M in annual revenue, as customers, Fudem says, though it also supports smaller startups and large enterprises.

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